As discussed at the start of Chapter 10, in 2012, JCPenney changed its pricing strategy from one

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As discussed at the start of Chapter 10, in 2012, JCPenney changed its pricing strategy from one in which it charged relatively high prices and aggressively discounted them to one in which it charges lower but constant everyday "fair and square prices." Evaluate the effectiveness of this pricing strategy change.
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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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