As energy costs trend ever upward and more people become attuned to the geopolitical complexities of petroleum-based energy, interest in solar, wind, and other alternative energy sources continues to grow. In locations with high insolation, a measure of cumulative sunlight, solar panels can be cost-effective solutions over the long term. However, the upfront costs are still daunting for most homeowners. To help lower the entry barrier, the Foster City, California-based firm Solar City now lets homeowners lease solar panels for monthly payments that are less than their current electricity bills.14
Your task: Assume that Solar City is about to add an IM chat function to its website. Prepare a standard response (one or two sentences) that briefly describes the company's SolarLease option. The response will be programmed into the system, and with a few mouse clicks, operators can send it whenever website visitors ask for more information about a solar panel lease. To learn more, visit www.solarcity.com, click on "Solar 101," and then click "About SolarLease." In one or two sentences-you can't go into a lot of detail, of course-explain what the lease means and list several key benefits.