As more of us rely on our smartphones, advertisers are following us onto this platform. The first iAds now appear on iPhones and iPods, and the early evidence is that they work well. In one study (funded by Apple), people who were exposed to an iAd for Campbell’s were more than twice as likely to recall it than those who had seen a TV ad were. Recipients were also four times more likely to say they would buy the advertised product. As a consumer, is this good news or bad news? How do you feel about getting ads on your smartphone? How do you think the marketplace will react to this new advertising medium as it becomes more commonplace?