Assess Amazon's resources and capabilities using the VRIO framework. Can Amazon gain and sustain a competitive advantage?

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Assess Amazon's resources and capabilities using the VRIO framework. Can Amazon gain and sustain a competitive advantage? Why or why not?

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Strategic Management Concepts

ISBN: 978-1259913747

3rd edition

Authors: Frank Rothaermel

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Question Posted: Sep 28, 2016 08:53 AM

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Assess Amazon's resources and capabilities using the VRIO framework. Can Amazon gain and sustain a competitive advantage?

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Valuable Do the resources help Amazon to increase the perceived value of its offering in the eyes of the consumers The resources that Amazon has at its disposal can certainly be deemed as valuable fro...View the full answer

Strategic Management Concepts

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