Assume the same facts as in Question 3, except that Brand One underperforms the other three brands.

Question:

Assume the same facts as in Question 3, except that Brand One underperforms the other three brands. How, if at all, should that affect Quartney’s decision? What if it is mid- January and the Steelers are definitely in the Super Bowl? Quartney has waited her entire life to watch the Steelers play in the Super Bowl. Even if she would not accept the tickets before, should she accept them now? Can she get out of her dilemma by offering to pay the of the tickets? Should she accept the tickets if she has already decided to discontinue Brand One?

Face Value
Face value is a financial term used to describe the nominal or dollar value of a security, as stated by its issuer. For stocks, the face value is the original cost of the stock, as listed on the certificate. For bonds, it is the amount paid to the...