Assuming you cant have both high reach and high frequency, under what circumstances should reach take precedence?

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Assuming you can’t have both high reach and high frequency, under what circumstances should reach take precedence? Under what circumstances should frequency take precedence? Be specific and provide examples.

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:16 AM

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Assuming you cant have both high reach and high frequency, under what circumstances should reach take precedence?

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Balancing reach and frequency is always a media planners dil...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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