Atlanta Beverage Company manufactures soft drinks. Information about two products is as follows:

It is known that both products have the same direct materials and direct labor costs per case. Atlanta Beverage allocates factory overhead to products by using a single plant-wide factory overhead rate, based on direct labor cost. Additional information about the two products is as follows:
Jamaican Punch: Requires extensive process preparation and sterilization prior to processing. The ingredients are from Jamaica, requiring complex import controls. The formulation is complex, and it is thus difficult to maintain quality. Lastly, the product is sold in small (less than full truckload) orders.
King Kola: Requires minor process preparation and sterilization prior to processing. The ingredients are acquired locally. The formulation is simple, and it is easy to maintain quality. Lastly, the product is sold in large bulk (full truckload) orders. Explain the product profitability report in light of the additionaldata.

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Sales Price per Case Gross Profit per Case $12 12 Volume Jamaican Punch King Kola 10,000 cases 800,000 cases $30 30