Based on Figure, draw a diagram of functional segment for a manufacturer of diversified products. The general characteristics of the firm are as follows:

a. The organization produces three unrelated products: lawn and garden furniture for sale in home improvement centers and department stores; plastic packaging products for the electronics and medical supply industries: and paper products (for example. plates, cups. and napkins) for the fast food industry.

b. Although the manufacturing facilities are located within a single complex, none of the three products shares the same suppliers, customers, or physical production lines.

c. The organization’s functional activities include design, production, distribution, marketing, finance, human resources, andaccounting.

Transcribed Image Text:

FUNCTIONAL AREAS OF A FIRM Business Organizatlon Matertas Markeing Distribution Personnel Finance IT Servic86 Portfolo Inventory Control Data Processing Purchasing Warehousing Recruting Cost Receving Support Advertising Shipping alring treasury Market Maintenance Stores Benenits Credt Payroil Cash Disbursement Sales Accounts Aecalvable Recelpts Blin Flxed Assets General