Based on the case : Polaris & Victory: Entering and Growing the Motorcycle Business
Explain:
1- External Environment
2- General Environment
3- Menneto knew his bikes were good, but had they been marketed and distributed effectively?
4- Was Victory successfully capturing the attractive profit-margin potential of the heavyweight segment as they had planned?
5- The goal was to monitor quality through the Polaris dealers - but were they simultaneously losing potential business?
6- Would they be in the market for more types of electric motorcycles or other alternative energy-related acquisitions?
7- Alternatives for Polaris & Victory for the future