Based on the information in DDB Table 7B, identify which ideal self-concept characteristics are most versus least associated with following. Explain.
a) Enjoy shopping for items influenced by other cultures.
b) Religion is a big part of my life.
c) Work at trying to maintain a youthful appearance.
d) A woman’s placed is in the home.
e) I am usually among the first to try a new product.
f) I’m an impulse buyer.
g) In making big decisions I go with my heart rather than my head.