Based on this article and your experiences, debate the question: Site localization is essential for each country

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Based on this article and your experiences, debate the question: ‘Site localization is essential for each country for an e-commerce offering to be successful in that country’.

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E Business and E Commerce Management Strategy Implementation and Practice

ISBN: 978-0273719601

4th edition

Authors: Dave Chaffey

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Question Posted: Dec 22, 2015 03:00 AM

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Based on this article and your experiences, debate the question: Site localization is essential for each country

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A good example to illustrate this case is Durex wwwdurexcom which offers varying degree o...View the full answer

E Business and E Commerce Management Strategy Implementation and Practice

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