Beetle's product manager is under pressure to increase market share, but is uncertain about how to make

Question:

Beetle's product manager is under pressure to increase market share, but is uncertain about how to make the product more competitive. The product is reasonably well-positioned in the Thrift segment and enjoys relatively high awareness and accessibility. Which of the following would most likely result in a quick increase in market share? Select: 1
A) Increase awareness by 5%
B) Increase the unit by decreasing the MTBF
C) Lower the unit selling price to the bottom limit of the segment price range
D) Re-position the product to the ideal spot within the segment
Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...