Bene Mart, a large national retail chain, is nearing its fiscal year-end. It appears that the company

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Bene Mart, a large national retail chain, is nearing its fiscal year-end. It appears that the company is not going to hit its revenue and net income targets. The company's marketing manager, Ed Mellon, suggests running a promotion selling $50 gift cards for $45. He believes that this would be very popular and would enable the company to meet its targets for revenue and net income. What do you think of this idea?
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Financial Accounting Tools for Business Decision Making

ISBN: 978-1118953907

8th edition

Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso

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