Besides a press conference, what other tools might BPI or other firms use to improve the publics

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Besides a press conference, what other tools might BPI or other firms use to improve the public’s opinion of their products?

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Business and Society Stakeholders Ethics Public Policy

ISBN: 978-0078029479

14th Edition

Authors: Anne Lawrence, James Weber

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Question Posted: Dec 03, 2014 11:00 AM

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Besides a press conference, what other tools might BPI or other firms use to improve the publics

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BPI could resort to public service announcements or an image advertisement campaign to restore ...View the full answer

Business and Society Stakeholders Ethics Public Policy

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