Best Buy has an extensive loyalty program, Best Buy Reward Zone that allows it to track its

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Best Buy has an extensive loyalty program, Best Buy Reward Zone that allows it to track its customers' purchasing habits over time. How can Best Buy use this big data to improve sales?

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:53 AM

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Best Buy has an extensive loyalty program, Best Buy Reward Zone that allows it to track its

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Marketing

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