Big Bucks Casino is currently operating at 80 percent capacity. Worried about the casino€™s performance, Grey, the general manager, reviewed the company€™s operating performance. (The revenue and cost data are in millions.)

Required
A. What is the current operating profit for the company as a whole?
B. Assuming that all fixed costs are unavoidable, if Grey eliminated the unprofitable segments, what would be the new operating profit for the company as a whole?
C. What options does management have to maximize profits?
D. What qualitative factors do you think management should consider before making this decision? What impact could these qualitative factors have on thedecision?

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Segment Card Tables Slots S50 20 30 Roulette $35 15 20 Craps Revenues Less variable costs Contribution margin Less fixed costs Operating profit (loss) $25 12 13 $15 5 S15 S (2) $10