Brand managers work hard to establish an image for their brand. Consider a hotel brand that is

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Brand managers work hard to establish an image for their brand. Consider a hotel brand that is associated with rooms that sell for a high price. What factors might make a traveler want to choose that brand?

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Foundations of Lodging Management

ISBN: 978-0132560894

2nd edition

Authors: David K. Hayes, Jack D. Ninemeier, Allisha A. Miller.

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Question Posted: Dec 20, 2015 02:56 AM

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Brand managers work hard to establish an image for their brand. Consider a hotel brand that is

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Foundations of Lodging Management

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