Briefly explain the concept of a data warehouse. In the context of a CRM framework, why is

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Briefly explain the concept of a data warehouse. In the context of a CRM framework, why is a data warehouse such an important tool?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:55 AM

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Briefly explain the concept of a data warehouse. In the context of a CRM framework, why is

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A data warehouse is a central repository of customer data collected b...View the full answer

Marketing

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