British Quince comes across an average-risk investment project that offers a rate of return of 9.5%. This

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British Quince comes across an average-risk investment project that offers a rate of return of 9.5%. This is less than the company's normal rate of return, but one of Quince's directors notes that the company can easily borrow the required investment at 7%. "It's simple," he says. "If the bank lends us money at 7%, then our cost of capital must be 7%. The project's return is higher than the cost of capital, so let's move ahead." How would you respond?
Cost Of Capital
Cost of capital refers to the opportunity cost of making a specific investment . Cost of capital (COC) is the rate of return that a firm must earn on its project investments to maintain its market value and attract funds. COC is the required rate of...
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Fundamentals of Corporate Finance

ISBN: 978-0077861629

8th edition

Authors: Richard Brealey, Stewart Myers, Alan Marcus

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