Build-Rite Construction has received favorable publicity from guest appearances on a public TV home improvement program. Public

Question:

Build-Rite Construction has received favorable publicity from guest appearances on a public TV home improvement program. Public TV programming decisions seem to be unpredictable, so Build Rite cannot estimate the probability of continued benefits from its relationship with the show. Demand for home improvements next year may be either low or high. But Built Rite must decide now whether to hire more employees, do nothing or develop subcontracts with other home contractors. Build Rite has developed the following payoff table;