Buyers' performance is often measured by their gross margin. Why is this figure more appropriate than net

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Buyers' performance is often measured by their gross margin. Why is this figure more appropriate than net profit or loss?

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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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Question Posted: Dec 15, 2015 07:39 AM

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Buyers' performance is often measured by their gross margin percentage. Why is this figure more appropriate than the operating or net profit percentage?
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Buyers' performance is often measured by their gross margin. Why is this figure more appropriate than net

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A buyer can impact the gross margin because heshe can to ...View the full answer

Retailing Management

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