Calculate the CPM for five or six different media vehicles that are interesting or topical.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:32 AM

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Calculate the CPM for five or six different media vehicles that are interesting or topical.

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This exercise can be done in conjunction with question 2 since they will be looking at the media ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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