Can a market be vertically differentiated and horizontally differentiated at the same time? If not, why not?

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Can a market be vertically differentiated and horizontally differentiated at the same time? If not, why not? If so, give some examples

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Economics of Strategy

ISBN: 978-1118319185

6th edition

Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer

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Question Posted: Sep 13, 2017 12:54 AM

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Can a market be vertically differentiated and horizontally differentiated at the same time? If not, why not?

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Yes a market can be both vertically and horizontally differentiated at the same time Conside the fol...View the full answer

Economics of Strategy

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