Can you think of yourself as a brand? What do you do to brand yourself?

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Can you think of yourself as a brand? What do you do to “brand” yourself?

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Strategic Brand Management Building Measuring and Managing Brand Equity

ISBN: 978-0132664257

4th edition

Authors: Kevin Lane Keller

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Question Posted: Sep 15, 2015 01:59 AM

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Can you think of yourself as a brand? What do you do to brand yourself?

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People resemble brands themselves in many ways w...View the full answer

Strategic Brand Management Building Measuring and Managing Brand Equity

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