Catherine Chao, Director of Marketing Research, is evaluating consumer acceptance of a new toothpaste package. Her staff

Question:

Catherine Chao, Director of Marketing Research, is evaluating consumer acceptance of a new toothpaste package. Her staff reports that 17% of a random sample of 200 households prefers the new package to all other package designs. If Catherine concludes that 17% of all households prefer the new package, she is using _______.
a) A point estimate
b) A range estimate
c) A statistical parameter
d) An interval estimate
e) An exact estimate