Classify each of the following products as either a business-to consumer (B2C) product or a business-to-business (B2B)

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Classify each of the following products as either a business-to consumer (B2C) product or a business-to-business (B2B) product. Then choose one product and describe how it can be classified as both a B2C product and a B2 product.
a. Runner’s World or Esquire magazine
b. six-pack of apple juice
c. limousine service
d. tech support for a communications system
e. golf course
f. Thai restaurant
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Contemporary Business

ISBN: 9781118161739

1st Canadian Edition

Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer

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