Click-through rates for advertisements placed in websites typically are usually very, very low (1 percent or less).

Question:

Click-through rates for advertisements placed in websites typically are usually very, very low (1 percent or less). What types of error might exist in using click-through rate data as a measure of an advertisement’s success?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

See More Books

Question Posted: Jun 16, 2015 07:35 AM

See More Questions

NET Click-through rates for advertisements placed in Web sites are usually very, very low (less than 1 percent). What types of error might exist in using click-through rate data as a measure of an...
An advertisement for Cold-Over claims an 80% success rate in preventing a cold from developing if the patient starts the treatment immediately upon getting a sore throat or a runny nose. A random...
What discount rates are typically used for development stage, startup-stage, survival-stage, and early growthstage ventures?
What are the advantages and disadvantages of decentralization? Would you prefer to work in a centralized or decentralized organization and why? What are opportunity costs and what are the economic...
(a) Suppose labor productivity and the GDP deflator are growing at 2 percent per year. For labors share of income to remain constant, how fast must nominal wages be increasing? (b) Suppose that labor...
Jurvin Enterprises is a manufacturing company that had no beginning inventories. A subset of the transactions that it recorded during a recent month is shown below. a. $75,400 in raw materials were...
To satisfy SFAS 131 s geographic area disclosure requirements, what are the minimum and maxi mum numbers of countries for which information should be reported separately? LO3
Richard, age 35, is married and has two children, ages 2 and 5. He is considering the purchase of additional life insurance. He has the following financial goals and objectives: Pay off the mortgage...
Create a graph of Lriabled: Non - graded practice to test... i Saved Help Save & Exit Mailin Moon is a freelance writer who submits articles to various magazines and newspapers. She operates out of a...
The balance sheet and income statement for Bertha's Bridal Boutique are presented along with some additional information about the accounts. You are to answer the questions that follow concerning...
Yogi Berra, the famous, late baseball player and coach who was famous for mind-boggling sayings, said, You can observe a lot just by watching. How does this fit in with the definition of scientific...
What is an artifact to a marketing researcher? How might one use artifacts to study the types of things that fans at major sporting events might be willing to purchase when attending an event? Can...
(A) The standard heat of combustion of propene, C 3 H 6 (g), is -2058 kJ/mol. Use this value and other data from this example to determine r H for the hydrogenation of propene to propane. (B) From...
Question (4) seen, 20 vehicles/km moving at 100 km/h and 30 vehicles/km traveling at 120 km/h. Two successive videos showing stationary traffic on the road were examined. Two groups of platoons were...
?In civil engineering, what is the main use of a slump test in concrete technology?
Explain the process of compression resin transfer molding(CRTM)?in composite manufacturing. What are the benefits of using CRTM for producing composite structures?
Explore the role of post-occupancy evaluation in commercial and industrial architecture. How do architects use feedback from building users to improve future designs?
Discuss the principles of geotechnical engineering in slope stability analysis. How can engineers assess slope stability, mitigate landslide risks, and design effective stabilization measures to...
A jet airplane has thrust available as shown in Figure 6.17 and specific fuel consumption as shown in Figure 6.14. Find the fuel flow at sea level (military rpm and M = 0.70).
Use integration by parts to evaluate the following. Check your answer by taking the derivative. x2e-xdx
Establish the Gibbs-Helmholtz equations.
Assume you are conducting a study to determine the importance of brand names and features of mobile phone handsets. What types of questions would you useopen-ended, closed-ended, scaled?and why?...
Conduct three or four in-depth interviews with college students who are not business majors. You will be conducting an investigation of the associations that college students make with the word...
Run a frequency count on variable X 3 Competent Employees. Do the customers perceive employees to be competent?
ABC Corporation has an activity - based costing system with three activity cost pools - Machining, Setting Up , and Other. The company's overhead costs, which consist of equipment depreciation and...
Consolidated Balance Sheets - USD ( $ ) $ in Thousands Dec. 3 1 , 2 0 2 3 Dec. 3 1 , 2 0 2 2 Current assets: Cash and cash equivalents $ 9 8 , 5 0 0 $ 6 3 , 7 6 9 Restricted cash 2 , 5 3 2 Short -...
How does corporate governance contribute to investor confidence and stakeholder trust? Accounting

Click-through rates for advertisements placed in websites typically are usually very, very low (1 percent or less).

Question:

Step by Step Answer:

By using clickthrough rates the researcher believes that those who did click on the ad are repre...View the full answer

Essentials of Marketing Research

Students also viewed these Marketing questions