Comment on the following field situations, making recommendations for corrective action. a. One of the interviewers has
Question:
a. One of the interviewers has an excessive rate of refusals in in-home personal interviewing.
b. In a CATI situation, many phone numbers are giving a busy signal during the first dialing attempt.
c. An interviewer reports that, at the end of the interviews, many respondents asked if they had answered the questions correctly.
d. While validating the fieldwork, a respondent reports that she cannot remember being interviewed over the telephone, but the interviewer insists that the interview was conducted.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
Question Posted: