Comment on the idea that the battle to view marketing communication as an investment not a cost

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Comment on the idea that the battle to view marketing communication as an investment not a cost has been won. Explain what you understand the terms such as ROCI and ROBI to mean.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:08 PM

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Comment on the idea that the battle to view marketing communication as an investment not a cost

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Marketing Communications Management Analysis Planning Implementation

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