Companies are now taking the position that their charitable contributions should lead to something in return-for example,

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Companies are now taking the position that their charitable contributions should lead to something in return-for example, sales or increased visibility. Discuss the pros and cons of this position.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:35 AM

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Companies are now taking the position that their charitable contributions should lead to something in return-for example,

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Traditionally public relations activities have been separate from the marketing department primarily ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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