Compare an inside sales force and an outside sales force. Why might a company have both?

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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 24, 2016 08:13 AM

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Compare an inside sales force and an outside sales force. Why might a company have both?

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Outside salespeople travel to call on customers in the field In contrast inside salespeople conduct ...View the full answer

Principles of Marketing

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