Compare and contrast a company's microenvironment with a company's macro environment.

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:42 AM

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Compare and contrast a company's microenvironment with a company's macro environment.

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The microenvironment consists of the actors close to the company that af...View the full answer

Principles of Marketing

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