Compare and contrast the economic, passive, cognitive, and emotional models of consumer decision making.

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 03:00 AM

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Compare and contrast the economic, passive, cognitive, and emotional models of consumer decision making.

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The economic view portrays consumers as making rational decisions Clearly this model is not characte...View the full answer

Consumer Behavior

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