Compare the merits of the entry strategies discussed in this chapter. What is their role in an
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Exporting exporting offers the advantages of being low risk not having any longterm asset utilization and being easy in terms of market entry and exit ...View the full answer
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Related Book For 
International Management Managing Across Borders and Cultures Text and Cases
ISBN: 978-0134376042
9th edition
Authors: Helen Deresky
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