Compile information on the company's background information, an environmental analysis, your company's short and long-term goals, and a SWOT analysis. For information on Website analytics, visit Google Analytics at www.google.com/analytics/why/.
Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and socio-cultural forces.
Determine the primary and secondary target markets for your company.
Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term).
Determine the most appropriate ways to measure both short- and long-term goals.
Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.