Conduct an environmental scan in which you focus on both the internal and external factors that could affect your success within your chosen industry.
Include in responses to the following. Use the information from your SWOT analysis to explain how you will address both the internal and external issues.
Internal Factors: What specific things do you need to do in order to achieve the position you would like to have? In other words, what do you need to do to climb the corporate ladder in your industry? External Factors: Examine the state of the current market or industry. What issues currently exist? How might these issues influence the future state of the industry? How will these issues affect your long-term and short-term goals?