Consider another Philips’ innovation, the Lumea IPL (intense pulsed light) method of unwanted hair removal. Philips launched Lumea after six years of clinical studies and trials. It retails for £400, at least ten times the price of other popular methods of depilation. How consistent is this product with Philip’s declared mission? Rehearse the arguments one would use to champion its commercial development. Then rehearse the counter-arguments. Which do you find more persuasive and why?