Consider the following reliability analysis for the variable customer differentiation. What could you conclude from it?

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Research Methods for Business A Skill Building Approach

ISBN: 978-1119942252

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Authors: Uma Sekaran, Roger Bougie

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Question Posted: Jul 14, 2015 12:54 AM

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Consider the following reliability analysis for the variable customer differentiation. What could you conclude from it?

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RELIABILITY ANALYSIS SCALE A L P H A The scale is not reliable We can delete item 1 t...View the full answer

Research Methods for Business A Skill Building Approach

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