Consider the list of products below. Do you think that emotions play a role in consumption related

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Consider the list of products below. Do you think that emotions play a role in consumption related to these products, and do these emotions influence value?
• Buying a new sports car
• Going off to college
• Visiting the health clinic when ill
• Buying life insurance
• Drinking a Mountain Dew
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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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