Question: Consider the market for canned tuna fish. The labels fall into three categories: premium (Bumble Bee, Starkist, Chicken-of-the-Sea), medium-quality (Three Diamonds, Geisha), and store-brand. There

Consider the market for canned tuna fish. The labels fall into three categories: premium (Bumble Bee, Starkist, Chicken-of-the-Sea), medium-quality (Three Diamonds, Geisha), and store-brand. There is chunk light tuna and solid white tuna; tuna packed in water and tuna packed in oil. Is there a single "canned tuna" market? A "premium tuna" market what factors are important in defining this market?

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