Consider the movements that take place from one point to the next (A to B to C and so on) along the total utility curve below as the individual successively increases consumption by one more unit, and answer the questions that follow.

a. Which one-unit increase in consumption from one point to the next along the total utility curve generates the highest marginal utility?
b. Which one-unit increase in consumption from one point to the next along the total utility curve generates zero marginal utility?
c. Which one-unit increase in consumption from one point to the next along the total utility curve generates negative marginal utility?

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12 E F 10 8 ut 2 Consumption per Week