Question: Cookie Monster Inc. is a company that specializes in the development of software that tracks Web browsing history of individuals. A sample of browser histories

Cookie Monster Inc. is a company that specializes in the development of software that tracks Web browsing history of individuals. A sample of browser histories is provided in the file CookieMonster. Using binary matrix format, the entry in row i and column j indicates whether Web site j was visited by user i.
Using a minimum support of 800 transactions and a minimum confidence of 50 percent, use XLMiner to generate a list of association rules. Review the top 14 rules. What information does this analysis provide Cookie Monster regarding the online behavior of individuals?

Step by Step Solution

★★★★★

3.43 Rating (159 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

Facebook Twitter and YouTube are web sites often visited together These are socia... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

611-M-S-S-M (706).docx

120 KBs Word File

Students Have Also Explored These Related Statistics Questions!

Management Decision Systems (MDS) is a consulting company that specializes in the development of decision support systems. MDS obtained a contract to develop a computer system to assist the...

Management Decision Systems (MDS) is a consulting company that specializes in the development of decision support systems. MDS has a four-person team working on a current project with a small company...

Davis Instruments has two manufacturing plants located in Atlanta, Georgia. Product demand varies considerably from month to month, causing Davis extreme difficulty in workforce scheduling. Recently...

Cookie Monster Inc. is a company that specializes in the development of software that tracks web browsing history of individuals. Cookie Monster Inc. is interested in analyzing its data to gain...

20. Association Rules of Browser Histories. Cookie Monster Inc. is a company that specializes in the development of software that tracks web browsing history of individuals. Cookie Monster Inc. is...

Cookie Monster Inc. is a company that specializes in the development of software that tracks web browsing history of individuals. A sample of browser histories is provided in the file CookieMonster...

Cookie Monster Inc. is a company that specializes in the development of software that tracks web browsing history of individuals. A sample of browser histories is provided in a data file that...

Cookie Monster Inc. is a company that specializes in the development of software that tracks web browsing history of individuals. A sample of browser histories is provided in the files...

You will use the files FBS and CookieMonster to complete. The FBS level of the NCAA consists of over 1 0 0 schools. Most of those schools belong to one of seval conferences that compete with each...

You may use Microsoft Excel or any other technology to complete the question as long as the explanation is clear and a screen shot is included. Please complete the following problems: 1. Please use...

Creation Company produces gadgets for the coveted small appliance market. The following data reflect activity for the year 2014: Costs incurred: Purchases of direct materials (net) on credit...... $...

14. How many from the following have linear arrangement Au(CO),, Au(PH), Au(NH)*, Rh(NH3), Rh(PH), Rh(CO). l

Which expense, incurred and paid in 2 0 2 4 , can be claimed as an other itemized deduction?

Property taxes for the fiscal year, July 1 to June 30, are $3,600 and they have not been paid. Escrow closes August 1. The tax proration will be: a. credit the seller $300. b. debit the seller...

The accounting firm of Coopers & Andersen is conducting a benchmarking survey to assess the satisfaction level of its clients versus clients served by competing accounting firms. The clients are...

The DotCom Corporation is implementing a pension plan for its employees. The company intends to start funding the plan with a deposit of $50,000 on January 1, 2008. It plans to invest an additional...

A natural gas trading company wants to develop an optimal trading plan for the next 10 days. The following table summarizes the estimated prices (per thousand cubic feet (cf)) at which the company...

III. PROBLEM 24. (8 points) Here is the DuPont info on HCSH and its industry. ROE = NPM X TATO XEQUITY MULTIPLIER DU PONT (CORRIGAN): 14%= 3% X 2 X 2.33 DU PONT (INDUSTRY); 18%= 3.1% X 2.47 x 2.35...

PART TWO Problem Solving Questions Question 1(7 points) Within the context of the capital asset pricing model (CAPM), assume that expected return on the market is 14%, the risk-free rate is 6%, the...

40% of people that enter Starbucks spend $3, 25% spend $5, and the rest of people don't spend anything at all. Let X be the amount that a random customer spends at Starbucks. Calculate the average...