Critically discuss the proposition that reputation is more important for long-term strategic distinctiveness than product brands

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Essentials of Strategic Management

ISBN: 978-1260092271

1st edition

Authors: Martyn R Pitt, Dimitrios Koufopoulos

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Question Posted: Feb 25, 2016 06:53 AM

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Critically discuss the proposition that reputation is more important for long-term strategic distinctiveness than product brands

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Brand image or personality contributes to and is certainly a signifier of reputation The nature of a ...View the full answer

Essentials of Strategic Management

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