Critique the Distinctive Characteristics of Service Operations by arguing that the characteristics of, customer participation, simultaneity, perishablity,

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Critique the “Distinctive Characteristics of Service Operations” by arguing that the characteristics of, customer participation, simultaneity, perishablity, intangibility, and heterogeneity, may apply to goods as well.

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Service Management Operations Strategy Information Technology

ISBN: 517

8th Edition

Authors: James Fitzsimmons, Mona Fitzsimmons, Sanjeev Bordoloi

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Question Posted: Aug 22, 2015 07:11 AM

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Critique the Distinctive Characteristics of Service Operations by arguing that the characteristics of, customer participation, simultaneity, perishablity,

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The following analysis is based upon the article The Four Service Marketing Myths Remnants of a GoodsBased Manufacturing Model Journal of Service Rese...View the full answer

Service Management Operations Strategy Information Technology

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