Cultures around the world are becoming increasingly similar, so companies should standardize both their products and global
Question:
"Cultures around the world are becoming increasingly similar, so companies should standardize both their products and global marketing efforts." Do you agree or disagree with this reasoning? Are there certain industries for which it might be more or less true?
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There is some homogenization of product preferences worldwide H...View the full answer
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Related Book For 
International Business The Challenges of Globalization
ISBN: 978-0133063004
7th edition
Authors: John J. Wild, Kenneth L. Wild
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