Dancing Deer makes award-winning cakes, cookies, and brownies—and it also makes a difference in Boston’s inner city by providing jobs, training, benefits, and charitable donations. The company is not only dedicated to helping people it is dedicated to helping the environment. For example, its packaging uses recycled materials and its shipping containers are printed with earth-friendly soy ink. Thanks to high-quality products and a loyal workforce, Dancing Deer has grown steadily over the past decade. Recently, it doubled its production capacity by opening a second inner-city bakery. More growth is ahead because “Dancing Deer is not big enough to make an impact, to be a social or economic force,” the CEO says. “If I hit $50 million in sales, it can be.”

1. Is it socially responsible or good business for Dancing Deer to help its employees pay for public transportation to and from work? Explain your answer.
2. Although Dancing Deer could probably cut costs by moving to the suburbs, it has chosen to remain in Boston. How do you think this affects the company’s ability to fund social responsibility programs?