Define flat-rate pricing and provide an explanation for why a service firm may want to pursue a

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Define flat-rate pricing and provide an explanation for why a service firm may want to pursue a flat-rate pricing strategy.

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:28 AM

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Define flat-rate pricing and provide an explanation for why a service firm may want to pursue a

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Flatrate pricing is a pricing strategy in which the custome...View the full answer

Services Marketing Concepts, Strategies, & Cases

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