Define the four different types of utility and explain how marketing contributes to the creation of utility.

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Define the four different types of utility and explain how marketing contributes to the creation of utility. Then choose one of the following companies and describe how it creates each type of utility with its goods or services.

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Contemporary Business

ISBN: 9781118161739

1st Canadian Edition

Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer

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Question Posted: Dec 07, 2015 06:45 AM

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Define the four different types of utility and explain how marketing contributes to the creation of utility.

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Form utility is created by converting raw materials into finished products Then its marketing function takes over to satisfy a number of customer need...View the full answer

Contemporary Business

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