Describe customer relationship management (CRM) and its role in supporting business operations.
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Customer relationship management CRM is a means of managing all aspects of a customers relationship with an organisation to increase customer loyalty and retention and an organisations profitability CRM allows an organisation to gain insights into customers shopping and buying behaviours Every time a customer ...View the full answer
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Related Book For 
Business Driven Information Systems
ISBN: 9780077364120
2nd Edition
Authors: Paige Baltzan, Kathy Lynch, Peter Blakey
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