Describe each of the following methods of sample size determination and indicate a critical flaw in the

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Describe each of the following methods of sample size determination and indicate a critical flaw in the use of each one.
a. Using a “rule-of-thumb” percentage of the population size
b. Using a “conventional” sample size such as the typical size pollsters use
c. Using the amount in the budget allocated for data collection to determine sample size
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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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